The ESPN Innovation Lab officially opened today at the soon-to-be-renamed ESPN Wide World of Sports Complex at Walt Disney World Resort. The Innovation Lab provides ESPN a real-world testing ground to continue developing new ground-breaking on-air products.
The mission of ESPN’s state-of-the-art facility is to utilize the world-class playing fields and the 300,000 youth and pro athletes who use them annually to develop new products during actual game conditions that will enhance the viewer’s experience. This working research facility will also be open at certain times of the year for visitors to view the company’s emerging-technology staff at work and get a sneak peak at upcoming technological advancements.